10 ways that ad sales people can save newspapers
The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative.
For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present ten ways ad sales people (and their managers) can save their jobs. Read more
Why should a subscription only TV channel let anyone view its news online?
I recently heard about a TV news website that’s only accessible to subscribers to the TV channel. They are resisting moving to an open access model because they believe people stick with the TV channel because of that news: opening up the site, they argue, would give people less of a reason to stay with the service. Read more
Twitter & SMS: comparison table of services
Based on the information I have so far, here’s a comparison table of all the services offering SMS text messages from Twitter. Any updates you can provide would be most welcome:
Twitter & SMS: interview #7: Jeff Bonnes of TwitSMS
In the latest (and as far as I know, last) interview with the services to spring up since Twitter pulled its SMS service, I speak to Jeff Bonnes of TwitSMS.
What features can users expect?
Twitter & SMS: Interview #6: Jake Stride of Tweeteroo
In the latest interview with the services to spring up since Twitter pulled its SMS service, I speak to Jake Stride of Tweeteroo.
Did you know this was coming – how did you get the service up so quick? Read more
The teachers are online: interview with Edward Griffith of TESconnect
This week the Times Educational Supplement relaunched its website TESconnect.co.uk as part-social network for half a million users to share and rate teaching materials . Alex Lockwood spoke to Head of Internet Edward Griffith:
“When we launch, we’ll have the largest single professional network online in the UK. The community lends itself to a social media network.” Read more
Twitter & SMS interview #5: Stuart Herbert of Twittex
In the fifth interview with the services to spring up since Twitter pulled its SMS service, I speak to Stuart Herbert of Twittex.
What features can users expect? Read more
Twitter & SMS: interview #4: Andy Jagoe of 3jam
Image via CrunchBase, source unknown In the fourth of my interviews with the services to spring up since Twitter pulled its SMS service, I speak to Andy Jagoe of 3jam.
What features can users expect? Read more
Twitter & SMS: interview #3: Nigel Shardlow of ZygoTweet
Twitter may have pulled its SMS service, but startups continue to sprout offering to provide the service. Today: Nigel Shardlow of ZygoTweet.
What features do you expect to launch with? Read more
Twitter & SMS: Interview #2: James Burgess of twitMobile
In the second of my interviews with the services that have sprung up to fill the gap left by Twitter pulling its SMS service, I talk to James Burgess of twitMobile.
What features do you expect to launch with? Read more